Introduction
Typography is more than choosing pretty fonts it shapes readability, brand perception, and conversions. Let’s explore how to pick the right typefaces for web and digital design in 2025.
1. Serif vs Sans-Serif Fonts
– Serif: Traditional, trustworthy (law, finance)
– Sans-Serif: Modern, clean (tech, startups)
2. Readability Comes First
– Prioritize legibility over style
– Avoid overly decorative fonts for body text
– Recommended body size: 16px minimum
3. Hierarchy with Font Pairing
– Use 2–3 fonts max
– Headings (bold), subheadings (medium), body text (regular)
– Example: Montserrat (headings) + Open Sans (body)
4. Color & Contrast
– Ensure accessibility with high contrast
– Dark text on light backgrounds for maximum clarity
– Test with colorblindness simulators
5. Responsive Typography
– Use relative units like em/rem
– Test across mobile, tablet, and desktop
– Use CSS clamp() for fluid typography
6. Branding & Emotion in Fonts
– Luxury → Serif or elegant scripts
– Tech → Geometric sans-serifs
– Creative → Playful handwritten or display fonts
Conclusion
Typography influences trust, readability, and brand personality. Choosing the right fonts improves both UX and conversions.